Vipul Yadav Digital Marketing Specialist Portfolio

About Me

I am Vipul Yadav, a passionate Digital Marketing Specialist with over 4 years of experience across various industries. I specialize in SEO, PPC, content marketing, and data-driven strategies to enhance online visibility, boost traffic, and drive revenue growth. My expertise spans across executing end-to-end digital campaigns, optimizing web content for SEO, and managing social media to increase brand awareness and customer engagement.

Core Skills

Search Engine Optimization (SEO): Extensive experience in on-page and off-page SEO, keyword research, link building, and content optimization.
Pay-Per-Click (PPC): Skilled in Google Ads and social media ad platforms, adept at managing budgets and creating high-ROI ad campaigns.
Content Marketing: Proficient in content creation, blogging, and storytelling that resonates with target audiences and improves search rankings.
Data Analysis & Reporting: Strong analytical skills, using tools like Google Analytics, Google Search Console, and SEMrush to track and optimize campaign performance.
Social Media Marketing: Experienced in developing social media strategies, creating compelling content, and growing engagement on platforms like LinkedIn, Facebook, and Instagram.
Email Marketing: Effective in creating and executing targeted email campaigns that drive conversions and nurture customer relationships.

Professional Experience

Digital Marketing Analyst

CedCoss Private Limited (October 2021 – Present)

Led SEO strategies, resulting in a 30% increase in organic traffic within the first year.
Managed and optimized Google Ads campaigns, achieving a 20% reduction in CPC while increasing conversions.
Collaborated with cross-functional teams to drive e-commerce sales and enhance user experience on the company website.

Digital Marketing Specialist

Actofit (May 2021 – October 2021)

Launched successful PPC campaigns that achieved a 15% increase in lead generation.
Developed and executed content marketing strategies, which resulted in improved engagement and visibility.
Conducted A/B testing to refine ad copy and landing pages, leading to a 10% boost in conversion rates.

Digital Marketing Executive

Culturelligence

Conducted comprehensive keyword research and implemented SEO tactics that improved website ranking.
Supported social media content creation and community management, driving an increase in engagement.

Digital Marketing Intern

Skyblogs Digital (December 2020 – May 2021)

Gained foundational experience in SEO, social media marketing, and basic content management.
Assisted in the creation of keyword-optimized content and supported PPC campaign monitoring.

Education

Digital Marketing Training – DIDM (Delhi Institute of Digital Marketing)
Bachelor of Commerce (B.Com) with a focus in Marketing and Business Studies – Lucknow University

Key Achievements

SEO Success: Improved organic traffic by 30% through targeted SEO strategies and content optimization.
PPC Efficiency: Decreased cost-per-click by 20% while enhancing conversion rates, thanks to targeted ad campaigns.
Content Engagement: Drove significant content engagement through blogs, email campaigns, and social media posts, boosting lead generation and brand visibility.

Tools & Technologies

SEO Tools: SEMrush, Ahrefs, Google Search Console, Yoast SEO
PPC & Advertising: Google Ads, Facebook Ads, LinkedIn Ads
Analytics: Google Analytics, Data Studio
Content & CMS: WordPress, HubSpot, Mailchimp
Project Management: Trello, Asana, Slack

Portfolio Highlights

SEO Optimization for CedCoss: Boosted traffic by 30% through comprehensive keyword research and strategic on-page and off-page SEO.
Lead Generation through PPC: Successfully managed Actofit’s ad campaigns, achieving a 15% increase in lead generation with an optimized budget.
Content Strategy for Brand Engagement: Created and executed content strategies that increased audience engagement by 20% on social platforms.

Contact Me

Email: vipulyadavrnq@gmail.com
LinkedIn: linkedin.com/in/vipul-yadav-ab4884191/
Mobile No- 9838959292

Author
Recent Posts

Vipul Yadav

I’m Vipul Yadav, a cricket enthusiast and dedicated content creator covering the game’s most exciting moments and developments. With a keen eye for detail and a passion for the sport, I bring insightful analysis and engaging stories about everything cricket—be it IPL, Tests, ODIs, T20Is, or major ICC tournaments.

From player highlights to match previews and post-game analysis, I focus on providing fans with fresh perspectives and deep dives into the game’s finer details. Follow me to stay updated on the latest in cricket, and let’s celebrate this amazing sport together!